Posted by Casson on Jun 3, 2010 in
Guest post,
News and Announcements Guest posts at sustainablesushi.net do not necessarily represent the opinion of the owner/operator of this website (Casson Trenor). In fact, they are often chosen specifically because they offer an alternative perspective and can give rise to interesting debate. Guest authors neither pay nor receive any sort of compensation for their participation.
Salmon with a side of certainty
One Way to Buy Supermarket Fish – Frozen
By Mark Bittman
I (Mark) found this salmon fillet at Shaw’s, in Berlin, Vermont. Frozen hard. It looked good, and the price was right ($12 a pound, I think, which for real sockeye isn’t at all bad), so I bought it. I had no idea what the numbers meant, so I asked Casson Trenor.
His response:
“Accurate species name — Latin name — certification # — FAO catch area — verbatim wild-caught language – Yes, this is very good. It’s nice to see grocery stores putting Latin names on their seafood – it helps consumers avoid confusion. Some fish are plagued by this problem – a big one on the West Coast is Sebastes spp., or the Pacific rockfish. You see that sold as all sorts of things – rock cod, Pacific red snapper, whatever. If we added a Latin name on the label it would be a lot easier. So it’s great to see stickers like the one on this salmon. Where did you find it?”
When I told him, he was surprised:
“This issue that I have is that Shaw’s is owned by SUPERVALU, which is notorious for their disregard of seafood sustainability. They continue to languish near the bottom of the Greenpeace rankings. In fact, a SUPERVALU executive once told me that their company was so decentralized that they literally did not even know what seafood they sold. How can you build a sustainable seafood operation on that? It’s terrifying.
“So while I see this labeling system as a positive trend, it is anomalous in terms of how SUPERVALU operates as a larger conglomerate. I strongly suspect that label was created and applied by the supplier that the salmon was purchased from, not by Shaw’s itself. You can see the Marine Stewardship Council (MSC) coding on the label, so may have just been handed down. That’s fine, but why only in Shaw’s? What about at Albertson’s, or Jewel-Osco, or Lucky? And does this mean that SUPERVALU is looking at improving their labeling overall?”
Just to give you an idea of the size of SUPERVALU, here is a quick line-up of its US banners:
I said, “No doubt they’re opportunistic, but us showing this fish to markbittman.com readers is not exactly implicit support of Shaw’s or SUPERVALU – it’s demonstrating that sometimes you can find what you’re looking for in unlikely places.
“Fair enough,” Trenor responded. “That product itself certainly merits support. Sustainable, fairly priced Alaskan sockeye salmon, frozen and clearly labeled. I’m all for that. It’s just a shame that it’s such a rare occurrence at SUPERVALU that you and I can justify writing a blog post about it.”
Illustrations provided by author (Mark Bittman). Captions provided by sustainablesushi.net.
Tags: albertson's, bittman, frozen, jewel-osco, label, lucky, mark, msc, sake, salmon, sebastes, shaw's, sockeye, supervalu, traceability
Gratuitously gratuitous
Have you ever seen one of those high-budget crime flicks where a bunch of slick dudes go out and rob a bank?
It starts with a group of chiseled Hollywood 30-somethings cocooned in tailored suits, driving fancy cars and armed with enough sexy crime tech to make even the most jaded geek swoon. There’s the compulsory uber-coolness sequence where they’re slow-motion strutting out of a building, all wearing expensive shades and silk ties, oozing style. Then there’s the heist scene, a spitfire collage of action shots and staccato sound effects that raises your heart rate and stretches your eyelids up past your forehead. Finally, the smoke clears on an empty bank vault, with a bunch of bumbling police officers looking at one another in confusion, and their mustachioed, hard-boiled lieutenant staring into the middle distance, clenching his jaw in impotent fury.
Invariably, these smooth criminals now need to liquidate their ill-gotten gains so they can flee to some non-extradition paradise festooned with string bikinis and mai tai umbrellas. Problem is, the cash is easily traceable – so they go for something else.
Bearer bonds. Raw diamonds. Postage stamps. They find one of those funny ways to steal money that won’t get them reeled in by Interpol or by some twitchy, obsessive FBI agent that has willfully exceeded his jurisdiction in order to bring his better-looking, cooler, and smarter nemeses to justice. Finally, there’s the scene at the bar of the expensive resort in Montenegro or Caracas, where the government agent sidles up to the criminal and informs him that sure, he’s out of his jurisdiction, but he knows what’s going on and will make sure that so-and-so suffers for his misdeeds….
That's the stuff
… sorry, I’m digressing. I meant to stop at the point where I said “bearer bonds.”
The reason I’m bringing this up is because there’s a point of commonality here between this stamped cellulose lucre and much of the fish that one can find everyday at the local sushi bar. Both are, for the purposes of everyday commerce, untraceable.
Much of the seafood swirling about the sushi industry chain of custody is “black box” fish. It passes through so many hands, is processed and repackaged so many times, and languishes in the bellies of so many cargo planes that its history is lost. Discerning where the fish is actually from becomes an impossible task. When they’ve finally finished ricocheting around the planet, these poor animals have accumulated enough frequent flyer miles to upgrade to first class on that final trip to your dinner plate.
Living in the present
International labeling laws tend to make things even worse. Generally, a fish product is only required to list the last point at which there was value-addition (a change in formatting – repackaging, processing, cooking, etc.) This process wipes out and redrafts the history of the fish as if it were on etch-a-sketch in the hands of a kindergartener with ADHD.
Thus do we have fish landing on sushi counters without any indication of their checkered pasts. A good example is the ubiquitous tako, the mottled purple octopus whose severed tentacles adorn sushi bars across the planet.
This precise Japanese term for this species of octopus (Octopus vulgaris) is madako, or “true octopus.” This multi-limbed wonder is caught all over the world, but some of the most productive fishing is traditionally done off the coast of North Africa in Moroccan, Mauritanian, and Senegalese waters.
Swimming towards ignominy
The problem here (beyond the fact that this octopus is largely bottom trawled from flagging populations with little management) is that the world’s tako chain of custody bottlenecks in Japan. Octopus is not simply yanked out of the water to be immediately slapped down on a sushi bar, as is the case with numerous other fish. Rather, octopus has to be properly blanched, seasoned, and packaged for travel. This takes place in Japan, where there is an entire industry based around octopus processing. The world’s octopus trawl fleets capture the animals, kill them, and ship them off to Japan where they are all mixed together in enormous processing facilities. The octopus is prepared for use in sushi through a method that involves hot water, vinegar, and copious amounts of plastic. This process strips each octopus of its individuality, creating an amorphous melange of tentacles that is then re-exported and disseminated to sushi bars throughout the world, bearing stickers that read: “Product of Japan.”
But it’s not really from Japan, is it? And by the time it arrives in the United States, neither the broker who imported the octopus, the seafood distributor who trucked it to a restaurant, nor the chef who chopped it up for a salivating sushi fan is able to trace it to its source. Any knowledge of original home of the octopus has been lost, wiped from history as cleanly as a child’s carefree sand scrawls are erased by a rising tide.
Octopus Anonymous
So if we need to know the original source of the fish to determine stock status and management rigor, and we need to know about stocks and management to determine the sustainability of a given seafood option, how do we deal with tako and other black box products? How can we make educated choices to promote sustainable fisheries if we can’t even tell where the fish is from?
This is the curse of the black box. It is a general dearth of information at the final point of sale that is enabled by ineffective trade protocol and labeling laws. It is a black hole languishing in the center of the world of seafood, drawing shipping receipts, landing logs, and other data into its gravity well, engaged in a perpetual implosion that disposes of fact and history more efficiently than an armada of paper shredders set upon the National Archives.
It falls upon us to apply the precautionary principle in these situations. If we cannot adequately defend a hypothesis stating that the dish is a sustainable option, we must assume the opposite. A precautionary approach to our marine resources will allow us to protect our planet by giving our oceans, rather than the fishing industry, the benefit of the doubt. This is how we avenge the dodo.
Pandora's box
Below is a non-exhaustive list of sushi items that commonly fall into the black box:
Tako (Octopus)
Anago (Sea eel)
Unagi (Freshwater eel)
Tobiko (Flying fish roe)
Toro (Bluefin tuna belly)
Kanikama (Surimi)
Sazae (Conch)
Processing bottlenecks, weakness in labeling, and IUU (pirate) fishing all contribute to the strength and volume of the black box. Consumer patronage of black box seafood has an extremely detrimental impact on our oceans. Please exercise extreme caution when considering any of the above options at the sushi bar.
Tags: anago, bank robbery, bearer bonds, black, black box, bluefin, bottleneck, box, conch, conger eel, curse, eel, export, flick, flying fish, flying fish roe, freshwater eel, import, IUU, japan, kanikama, labeling, madako, mauritania, morocco, movie, ocean's eleven, octopus, pirate, precautionary principle, processing, sazae, sea eel, senegal, surimi, tako, tobiko, toro, traceability, tuna belly, unagi, untraceable
