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Little “s” meets the Big “O”

Posted by Casson on Jan 14, 2010 in Fishing and Farming, News and Announcements

Quite possibly, nature's perfect fish

I love sardines.  They’re not only beautiful fish, with their gleaming scales, streamlined bodies, and astounding synchronized swimming skills, but they seem to be engineered to be dependable, nutritious food.  These little animals grow quickly, die young, breed in tremendous numbers, and contain lots of protein, omega-3s, vitamin D, and other beneficial nutrients.

Unfortunately, sardines have a scandalous reputation.  Most Americans view them as cheap, lowbrow fare that is best consumed down by the train tracks, generally accompanied by fortified wines, tall tales, harmonica music, and lots of scratching.

As such, it can be surprising to learn that the sardine has a long-standing seat in the sushi pantheon.   While we generally encounter sardines only after they have been quartered, drenched in oil or mustard sauce, and encapsulated in tin, the true potential of this diminutive fish far outstrips such an ignominious fate.

Who'd have thunk it?

Sardines and similar fish have been used in sushi for over a century, and some of the most “traditional” edomae sushi dishes involve these tiny animals.  That being said, only in the last five or so years have US sushi restaurants began to rediscover this minute delicacy.  Matters are complicated by the fact that tremendous amounts of our domestic sardines are purchased by foreign fish farms, which whisk the away to be ground up into fish meal for bluefin tuna and other penned carnivores before our local chefs even have a chance to purchase them.

Luckily, things are changing.  A loose affiliation of chefs, restaurateurs, and other stakeholders calling themselves “the Sardinistas” continues to pressure the seafood industry for access to these delicious little treasures – and it looks like the barriers may be breaking down.

No, really, it was this big!

No, really, that sardine was this big!

The sardine revolution got a major boost this week when none other than the fabulous Oprah Winfrey declared them one of her top 25 superfoodsWinfrey’s website discusses the merits of sardine consumption and urges consumers to rediscover this forgotten treasure.

When heavy hitters like Winfrey weigh in on seafood issues, they can be serious game-changers.  Sometimes it can be severely damaging (Paul Prudhome probably did more to wreck the heavily over-exploited Gulf of Mexico redfish stocks than any other single factor), but in this case, it’s very much a positive influence.  Increasing consumer interest in sardines will shift out seafood demand to away from our traditional prey species, such as tuna, down the trophic scale to a level that is better able to withstand fishing pressure.  Additionally, it will send market signals to the sardine industry, which may start to think twice before selling their entire catch to bluefin farms for a few handfuls of copper coins.

The first thing we do, let's eat all the fishies

The first thing we do, let's eat all the fishies

So, a few questions for my readership: What do you think about this?  What are your impressions of the lowly sardine?  Would you be willing to wipe the slate clean and give this little fish the opportunity to prove itself to you?

We have strong, sustainable sardine fisheries right here in North America, but sardine fishermen sell off the lion’s share of the catch as feed for aquaculture operations.  If we the consumers begin to pay more than the tuna ranchers for sardines (and even with this overbidding, we’re still talking about incredibly inexpensive seafood here), it will become more economical for our seafood markets to start stocking them.  We will start to see domestic sardines glistening on the ice in our fishmonger’s wetcase — whole, fresh, and glorious, just as nature intended. ¡Viva la sardinista!

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The Art of Sushi - Part 4: Going beyond the limit with Chris Jordan

Posted by Casson on Nov 11, 2009 in News and Announcements, Serial Pieces, The Art of Sushi
Does size matter?  Ask Chris Jordan

Does size matter? Ask Chris Jordan

Since I am currently on a ship slowly steaming across the vast azure void of the Pacific Ocean, it seems appropriate to discuss an artist that specializes in not only environmental conservation messages, but in a medium that calls our attention to the size and scale of the challenges that have beset our planet.

Chris Jordan is a Seattle-based artist who has both an unrivaled determination and an uncanny ability to tackle some of the largest problems in the world – and I mean that quite literally.  Jordan excels at  confronting issues that threaten our very survival, but are simply too large for us to easily understand.  One of the ironic cruelties of ocean conservation is the fact that the problems facing us are so astoundingly immense that we simply lack the brain power to truly comprehend them.  When talking about pollution, overfishing, and climate change, we routinely speak in numbers so large that we are unable to construct a mental picture that reflects the truth.

For example, consider the case of the world’s largest food fishery, Alaska pollock.  For the last several years, the total landings of Alaska pollock have roughly averaged around 1.5 million tons.  1.5 million tons certainly seems like a huge number — but what does it look like?  How many fish is that, exactly?  How many freezers would that fill?  How many people does that feed?  How many football stadiums could we bury under frozen pollock fillets?  The number is simply so large that we cannot grasp the actual amount of biomass in question.  This lack of understanding stymies our ability to understand the impacts of our actions on the health of our planet.

"Gyre" (photograph)

"Gyre" (photograph)

Chris Jordan’s talent lies not just in his ability to translate the incomprehensibly large into the understandably small, but to do so in a way that actually enhances the gravitas of the subject matter.  One area in which he has seemingly achieved the impossible is in the case of the North Pacific gyre, home of the litter-strewn waters known as the “Great Pacific Garbage Patch” or “trash vortex.”  When we discuss the gyre and its lamentable petro-saturated state, it becomes difficult to truly grasp the dimensions of the problem for the simple reason that it is so staggeringly large.  We can say something like “twice the size of Texas,” but how does one truly visualize that expanse?  What will it take to truly drive home the gargantuan scope of the trash vortex and the looming challenge that it represents?

Close-up of "Gyre": top of Mt. Fuji

Jordan attacked the problem head on by creating his awe-inspiring “Gyre”: a mosaic of discarded, waterlogged plastic that he has painstakingly arranged to mimic Hokusai’sGreat Wave off Kanagawa,” which is unequivocally one of the most well-known seascapes in the history of mankind. Jordan’s piece measures only nine feet by twelve feet, yet somehow manages to convey the immense scale of the trash vortex, which is nearly the size of the continental United States.   The close-up shots reveal the millions of pieces of plastic that have been co-opted into this mammoth task.  His use of actual flotsam and jetsam taken from the sea itself to create such an iconic encapsulation of the ocean is a stroke of genius — the viewer cannot help but imagine the foreboding reality of a sea composed entirely of plastic.

"Shark teeth" (photograph)

"Shark teeth" (photograph)

Jordan has also weighed in on the abominable practice of shark finning and the hellacious scope of the industry’s shark-slaughtering machine.  His 2009 photograph “Shark teeth” showcases an artfully arranged collection of fossilized shark teeth ranging from off-white and beige to dusky blue and dark grey.  The original piece measures 64″ by 94″ and is based on a watercolor by artist Sarah Waller.  There are 270,000 teeth in the collage – one tooth for each shark that is killed by the global finning fleet every single day.

Jordan’s juxtaposition of stratospheric mega-imagery with close-ups of minute detail smacks the viewer with two difference senses of awe: the jaw drops upon perceiving the abyssal magnitude of the work, while the eyes squint and forehead wrinkles in disbelief at its pseudo-molecular intricacy.  He accomplishes the same task on behalf of one of the world’s most beleaguered fish with “Tuna,” a photographic marvel detailing 20,500 tuna — the average number of tuna captured from the world’s oceans every fifteen minutes.

"Tuna" (photograph)

Jordan proves through his relentless drive, his attention to detail, and his willingness to confront issues beyond the scope of human imagination that we are truly an omnipotent race.  We have created these problems for ourselves, but however massive they have become, however long they have festered, whether spiraling outward in plastic ripples across the face of the deep or tearing into it with greed-driven claws, it is within out power to understand them – and with that understanding will come one inevitable conclusion: we can, and we must, save the ocean.

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Sustainable sushi in the news, Summer 2009

Posted by Casson on Oct 13, 2009 in Bamboo Sushi, Mashiko, News and Announcements, Tataki Sushi and Sake Bar

A quick shout-out to all the journos and bloggers that have been covering the sustainable sushi issue in the past couple of months:

Massive gratitude to Allison and Son of Sushi Day for a trio of pieces covering the Mashiko launch in August (an overview of the event, an interview with Chef Hajime Sato, and an interview with me.)  Thank you so much for your incredibly supportive and generous sentiments.

Patrick Robinson of the West Seattle Herald did a nice write-up of Eat Local Now!, a extremely well-attended Seattle event that included Chef Hajime of Mashiko and other local entrepreneurs.

Hajime was also recently featured on the Food Network’s Extreme Cuisine with Jeff Corwin, where he lovingly prepared a local Puget Sound delicacy — sea cucumber — for a squeamish host.  I don’t yet have a link to a video clip, but will put one up as soon as I am able.

There’s little out there that excites me as much as the Japanese media’s growing interest in the sustainable sushi movement, and Dani Rippingale of the Tokyo Weekender has kick-started it with her excellent piece on the modern sushi industry and our dwindling resources.

Check out Peter Smith’s excellent article for the GOOD Blog highlighting ten people, projects, and ideas that are making a difference in the world of food — sustainable sushi is number one!  Thanks Peter!

A heartfelt thank-you goes out to Bryan Walsh for including the founders of Tataki Sushi and Sake Bar (Kin Lui, Raymond Ho, and myself) in Time Magazine’s Heroes of the Environment 2009.  We are humbled and flattered beyond words.

The Chic Ecologist had a nice shout-out to sustainable sushi, especially to the work being done by the Monterey Bay Aquarium and their Seafood Watch program.

Chris Mikesell of the University of Hawaii has jumped into the sustainable sushi world head-first in his thorough investigation of sushi and tuna awareness in Hawaii.  Great work.

Immediately after learning of the Time Magazine award, I was interviewed mid-gush by Jacqueline Church of the Leather District Gourmet, who was her usual wonderful self.  Thanks Jackie for believing in us from the very beginning.

On the same note, one my my personal heroes, Eddie Kohan of Obamafoodorama threw us kudos as well in a congratulatory follow-up piece on her consistently poignant muck-raking website.

Fist-bumps to the newly bluefin-free Jane Black of the Washington Post for her insightful and provocative piece on sustainable sushi for Hemispheres, United Airlines’ in-flight magazine.  Interviewees include Bamboo Sushi’s Brandon Hill and the lobster sex god Trevor Corson.  I got a couple of words in as well.  Best part is: I’m going to be flying on United in about a week, and I finally have a reason to be excited about getting on a plane.

The good people at the UTNE Reader picked up John Birdsall’s article on sustainable sushi (originally for Edible San Francisco) — they even gave it a byline on the cover of their 25 anniversary issue!  UTNE’s Julie Hanus wrote an excellent supporting piece as well, with some great accolades for both Tataki and the Monterey Bay Aquarium.  Thanks!

Did I miss anyone?  Do you know of a journalist or blogger that’s interested in this topic?  Maybe a chef who’s pushing sustainable seafood on his or her menu?   A sushi bar or grocery store that’s considering making the switch?  Please let me know!

It’s wonderful to see all the ground that the sustainable sushi movement is gaining in the conventional media, the blogosphere, and in popular culture.  Hopefully this will lead to more entrepreneurs, chefs, and business owners taking the plunge.

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The Vanguard - Part 2: Tataki Sushi and Sake Bar

Tataki Sushi and Sake Bar was the first sustainable sushi restaurant in the United States. When it opened in February 2008, however, it was to deafening silence from the culinary scene.  Little money was available to spend on advertising and fanfare; chef/owners Kin Lui and Raymond Ho had already put themselves deep in debt merely through attending to the bare necessities that came with opening a restaurant.  Although I was lucky enough to be involved in concept and development, I certainly wasn’t able to bring any money to the table.

The vision behind the restaurant was simple – to prove that sushi and ocean conservation did not necessarily run at odds in one another, and that in fact one could do honor to the art form and hold true to the pursuit of excellence that is part and parcel of the cuisine, while at the same time respecting and nurturing the bounty of our oceans.

Sounds simple enough, right?

Not in our house

There were some major challenges right out of the gate.  The five most popular sushi items in the United States – open-containment farmed salmon, farmed shrimp, longlined yellowfin tuna, farmed Japanese amberjack, and ranched freshwater eel were all unequivocally unsustainable choices.  They all had to go, as did the biggest moneymaker of them all: bluefin tuna.

An even bigger challenge has been the lack of a full kitchen.  Tataki has had to cope with this since day one.  Frankly, though, it has only served to show how much more a hypothetical sustainable sushi chef could do with a full suite of tools.

The Tataki menu has evolved over time, but not a single one of the aforementioned products has ever blemished its pages.  This has been a struggle in some ways, but in others, it’s actually proven surprisingly easy.  An example?  Replacing farmed salmon.

I can't believe it's not eel!

I can't believe it's not eel!

Since farmed salmon was never an option for us, Tataki has always offered arctic char in its place.  We expected some degree of resistance from our customers, but it has never materialized.  The char was instantly popular among our diners and to this day remains one of the restaurant’s best sellers.  We bring in wild Alaskan salmon as well, but as this is a seasonal product, it is a delicacy that we are not able to offer on a daily basis.

Eel was replaced with faux-nagi, Chef Kin Lui’s brainchild.  This sablefish-based dish delivers the deep, dusky sweetness and fatty texture of unagi, but doesn’t rely on an overfished product.

The chefs eschew bluefin toro in favor of the sweet, supple belly flesh of local pole-and-line albacore.  Hamachi was never an option either, due to the state of stocks and the rapacity of the industry.  Instead, Tataki’s offers farmed Hawaiian kanpachi (as well as wild amberjack, depending on the season.)

Welcome back, vegans

Welcome back, vegans

Tataki also boasts a thorough vegetarian selection.  It seemed to us that vegetarians had been severely marginalized when it came to sushi — how many cucumber rolls can you eat before the experience becomes unbearably mundane?  Moreover, vegetarians are, by definition, sustainable seafood supporters insofar as they would never order bluefin, eel, farmed salmon, or other dangerous options.  Kin and Raymond put a tremendous amount of thought into designing a menu that offers both vegetarians and vegans alike a plethora of animal-free delights.

The vast majority of Tataki’s customers are thrilled about the options.  Sure, we have the odd one or two patrons that lament our lack of unagi or toro, but we’ve found that the gains vastly outweigh the losses.

While the restaurant’s popularity has continued to grow, nothing could have prepared us for a recent event that both flattered and humbled us to no end.  In its October 5th issue, Time Magazine declared Raymond, Kin and myself “Environmental Heroes of the Year” in honor of our work with sustainable sushi.

Our little corner of the industry

Our little corner of the industry

As ecstatic as we are about this award, it is actually our hope that our little operation will soon be forgotten amidst the dozens, even hundreds, of other restaurants and grocery stores that make the switch to a more responsible method of selling sushi.  A niche restaurant may command a distinct market share, but it will not change the world; it cannot save the oceans.  A vanguard restaurant, however, defines itself by the slow demise of its individuality.  We at Tataki will know that we’ve succeeded in our mission when, from an environmental perspective, there is nothing to distinguish us from any other sushi bar.

The concept of sustainability is ballooning within the public consciousness, and with each passing day, the ideals of a sustainable lifestyle penetrate further into our daily existence.  For all of us in the Tataki family, it has been and continues to be a true honor to play a role in the development of sustainable sushi.

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Thank you & vacation notice

Posted by Casson on Aug 28, 2009 in News and Announcements
Sincerely yours

Sincerely yours

First off, thanks so much for all the input on the previous post.  I received some great direction, both in comments and via email.  I feel that we’ve been able to identify some of the strengths and weaknesses of the website, and I’ve got a good idea for how I can improve it a bit and make it more interactive. I won’t give my plans away entirely, but here’s a hint: you might want to plan a visit to your favorite sushi bar sometime within the next two months or so.

I also want to let everyone know that I’m taking a little vacation and will be away from the grasping claws of the internet until September 8th.  Expect a new update (and it’s a good one) sometime around the 9th or 10th of September.

See you soon — I’ll bring you all back somethin’ nice.

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9 comments

Seeking input

Posted by Casson on Aug 25, 2009 in News and Announcements
Help a brother out?

Help a brother out?

I need to ask you all for a small favor.

For the past nine months or so, I have been working on building sustainablesushi.net into an informative website where people could obtain up-to-date scientific information on the sustainability of their favorite sushi items, as well as express their views on various phenomena growing out of the realms of sushi and ocean conservation.  I’ve been thrilled to watch the readership of this blog display slow but steady growth throughout that time.

Moreover, sustainablesushi.net has attracted individuals that represent the leadership in a number of the fields related to this subject — marine biologists, commercial fishermen, aquaculturists, and even sushi chefs have found their way to the website.  These folks represent a wealth of information that we can all benefit from.

So... how 'bout them sardines?

So... how 'bout them sardines?

That being said, I’ve been slow to foster more discussion in the form of comments.  This is a bit of a letdown as I strongly believe that the best way to grapple with the complicated issues addressed on this website is through open discussion and debate.  Unfortunately, I feel that I have largely failed to create an environment where readers feel comfortable adding their views and engaging in conversation with me and with one another.

As such, I have decided that it would be best to open the floor up to my readership.  The multiple choice question below represents some of the ideas I’ve already had.  Please feel free to suggest more than one option.

All I ask is that you bear two points in mind:

  • I maintain my own website
  • I know virtually nothing about how to maintain my own website

With that caveat, I’d love to know your thoughts on the following questions:

1) What are the best/worst parts of this website?

Also:

2) What would encourage more reader participation and discussion on this website?

  1. Enabled anonymous postings (no need to login to post a comment)
  2. Video updates (VLOG entries)
  3. Increased focus on restaurants (provide matrix for readers to conduct and submit sustainability-based reviews)
  4. Blog articles to close with question(s) designed to kickstart discussion
  5. Other (feel free to suggest something)

Thanks so much for your input.  This website is still in its formative stages, and while I’m certainly very proud of how far it has come, I have no doubt whatsoever that there is still a tremendous need for improvement.  After all, sustainability is dynamic… and websites need to be sustainable as well.

I look forward to your comments.

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Sustainable sushi in the news, Spring 2009

Posted by Casson on Jul 28, 2009 in News and Announcements, Restaurants and Reviews

I want to take a few moments to acknowledge the journalists that have been doing so much to promote sustainable sushi in the past few weeks.

Some quick thank-yous:

To Clair Leschin for her wonderfully supportive piece on sustainable sushi in the Christian Science Monitor;

To the Seattle Times’ Nancy Leson for her flame-stoking article on Mashiko, the cooperative effort of chef Hajime Sato and myself to create Seattle’s first sustainable sushi restaurant;

To Katharine Mieszkowski of Salon.com for a powerful take on sushi and the current plight of the bluefin tuna;

To Laurel House for an insightful roster of ten steps we can all take to support sustainable sushi for Discovery.com’s Planet Green;

To the Seattle Weekly’s Jonathan Kauffman for his examination of sustainable sushi and consumer habits, as well as some pomp and circumstance for the Mashiko launch; and

To Sarah Barmak of NOW Magazine for her muck-raking exposé on the sushi industry and her quest to find sustainable fish in Toronto.

I, as well as the teams at Tataki Sushi Bar and Mashiko, are grateful or your time, interest, and passion.  This movement will not succeed without interest and support from the media.  Having determined and environmentally aware journalists on board with the sustainable sushi movement is absolutely imperative as we move forward.  It has been a pleasure to work with each and every one of you; thank you all so much.

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The Art of Sushi - Part 3: Adeleine Daysor and the art inside your head

I’m not usually the kind of person that would look at a scrap piece of wood too closely.  It wouldn’t catch my attention, and even if it did, I doubt I’d see more than its potential utility in construction or value to a beach bonfire.

Of course, that changed after I met Adeleine Daysor.

Daysor, 28, is a relatively new presence in the US art scene, having only recently arrived here from her home country of Singapore.  She uses pieces of scrap wood to create abstract sculptures that are largely open to interpretation, and then marries them to food.  It’s an odd relationship, and one that I didn’t fully understand at first, but have come to genuinely appreciate.  The fact is, with Daysor’s art, the sculpture is really not the point at all.

Daysor gravitated to food imagery in her work because it was a way to transcend cultural differences.  Even though food around the world is different, everyone in every country does have to eat.  As such, there is no culture without food, nor is a there food without culture.

"Wood-crab study" (watercolor on paper)

When Daysor narrowed her focus from a broad spectrum of culinary interpretation to a more precise investigation of sushi and seafood, she was reacting to the materials she encountered rather than attempting to manifest an image that had already developed in her mind.  The pieces of wood that later would become the physical presence of her pieces imposed themselves upon her imagination, rather than the other way around.  What makes Daysor unique is that she strives to allow her viewers this same opportunity.

“I saw a crab in this block of wood, but someone else may see something different,” Daysor explains to me, “but not if I place my watercolor of the crab directly next to the wood block.  Then it’s a crab to everyone.”  This kind of orchestration, Daysor claims, leaves no space for art.

"Is Everything on a plate, food? Is Everything on Rice, Sushi? Is Everything on a hook, Fish?" (scrap wood and cooked rice)

"Is Everything on a plate, food? Is Everything on Rice, Sushi? Is Everything on a hook, Fish?" (scrap wood and cooked rice)

This is one of the most interesting aspects of Daysor’s work.  She does not consider her sculpture, watercolor, or mixed media to be her art in its final sense.  Rather, the products of her effort are the images and emotions that the physical props conjure in an observer’s mind.  This approach lends itself to a feeling of fluidity and open-endedness that is often missing from the work of many artists.   Daysor seems to view the pieces she creates as stepping stones in a longer path of the viewer’s understanding or realization.  “A lot of what I’m dealing with is the history of items, objects, things,” she says.  “I put them together in different combinations that become an object, and that object starts its own history.  Objects are like culture, they evolve and change, but there’s always an origin, and I want people to think about that.”

"Afternoon Tea" (mixed media)

Daysor’s shows are interactive events.  They combine a smattering of actual, edible food with her sculptures and paintings, all of which depictions of food in various degrees of abstraction.  With little or no explanation given, Daysor’s show is similar to a zen initiate’s first taste of koan meditation.  In her effort to create fertile ground for personal reflection and interpretation, Daysor offers no guidance as to how the pieces should be approached or interpreted. The audience is immediately confronted with a pronounced sense of insecurity.

There are paintings on the wall, but are they related to the sculptures on the pedestals?  If so, why aren’t they displayed together?  Not to mention — there is an abundance of edible food mixed in with the artwork, but is it supposed to be eaten?  Is the food being wasted?  What would happen if I ate it?

"Salmon log cake" (Mixed media: wood sculpture with edible food)

"Salmon Log Cake" (mixed media)

Daysor smiles when I ask her about this.  “The first time the salmon log cake [a sculpture that flanks slices of real salmon with two pieces of wood that masquerade as salmon] was displayed, I offered it to be eaten, and people ate it.  Second time, I didn’t say no but didn’t say yes either, and no one ate it.”  She pauses for a moment before adding, “I think they didn’t eat it because the real food next to the constructed objects puts food outside its natural context.  Also, it’s playing with the rules – people don’t know if they can eat it, or should eat it, etc.”

Daysor allows these questions to bloom in the minds of her viewers and to play themselves out in a natural progression.  Sometimes the food in her shows is consumed, sometimes it’s not. To Daysor, this is the core of her art.  Without free interpretation and participation to give depth to the piece, the work is merely two-dimensional.

"Wood-prawn study" (watercolor on paper)

To me, Daysor’s work echoes one of the most fascinating aspects of sushi, seafood, and the ocean in general: the sense of limitless potential and possibility.  The monsters that coil about the edges of ancient mariner’s maps were spawned from the same place that Daysor is urging her viewers to return to.  The reflective sheen atop the world’s oceans provides an optimal setting to nurture the imagination.  What incredible creatures and undiscovered treasures lie beneath the waves?

Daysor’s work encourages us to believe in the wondrous nature of our world.  In order to ignite a passion for the ocean, one must truly believe in its magnificence.  The depth and mystery of the ocean is indeed indescribable, but we have largely allowed this awe to be supplanted by more pedestrian interpretations of the ocean (like fish sticks, for example.)

What do you see?

It doesn’t matter if I see the same thing that you see in a given piece of wood or a passing cloud.  What matters is that we open ourselves to whatever blossoms in our imagination.  I am not satisfied with the idea that the entire world will be force-fed a single interpretation of our ocean.  As I said — that way lies fish sticks.

We need our passion, our hope, and our powers of imagination all operating at full capacity if we are to save our planet.  We need the ability to visualize an answer, to work together, and to believe in ourselves.  We have to challenge the paradigm that got us into this mess, and anyone that can use a forlorn, castaway piece of wood to fuel their creativity is on the right track.

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5 comments

It takes a village

Posted by Casson on Jul 20, 2009 in Fishing and Farming, News and Announcements
A slice of paradise

Nice slice of paradise

Monaco-Ville, also known as Le Rocher (the Rock), is a tiny little town tucked inside the tiny little pleasure garden that is the sovereign nation of Monaco.  Comprising about one tenth of the total area of the Riviera’s pocket Principality, this little hamlet is home to just over a thousand souls – many of them extremely rich. One resident in particular has achieved an astonishing degree of fame and fortune, merely by being the son of his equally diamond-encrusted parents: His Serene Highness Albert Grimaldi II, the Sovereign Prince of Monaco.

Albert Grimaldi’s home, the Prince’s Palace of Monaco, is a mansion of celestial stature that adorns the highest point in Monaco-Ville like a diamond tiara atop a prom queen.  It is a place of both breathtaking beauty and incalculable real estate value.  Still, despite his lavish digs and lofty title, Prince Albert and his Robin Leach-baiting lifestyle would not normally interest me (well, at least not for the purposes of this blog, but… I mean, come on, Grace Kelly was the guy’s mom.  How can my curiosity not be at least a little piqued?)  However, Prince Albert is not your everyday European kazillionaire blueblood head-of-state celebrity jet-setter.

Turns out he’s a European kazillionaire blueblood head-of-state celebrity jet-setter environmentalist.

The Prince's royal seal?

The royal seal?

Prince Albert is no slouch when it comes to saving the planet.  He has worked diligently to dismantle the Monaco Zoo, repatriate the animals into the wild, and transform the facility into a children’s park (although he does keep two nerpa seal pups which were presented to him by the Russian governor of Irkutsk).  He served as the patron of the Year of the Dolphin, a title given to the year 2007 (and later extened to 2008) by the United Nations.  He even took a trip to visit 26 different bases and research facilities in Antarctica to learn about the effects of climate change on the ice-clad continent.  Still, this was all just a prologue to what the Prince did about a month ago.

In June of 2009, Prince Albert co-authored a letter to the Wall Street Journal with Charles Clover, the author of The End of the Line. In the letter, the Prince openly decried the annual embarrassment that is the European Union bluefin quota.  He also acknowledged that the species is indeed endangered and that it merits legal protection rather than the unchecked over-exploitation it is suffering at present.

He concluded his regal communiqué with a masterstroke – a formal announcement that Monaco will propose to have Mediterranean bluefin listed as an endangered species under the Convention on International Trade in Endangered Species (CITES).

Check me out

Not exactly life-size

The challenge has been that most people are unaware of how amazing this animal really is.  Most people have never seen a bluefin tuna, as these majestic creatures spend their lives swimming in the deep blue currents of the Atlantic ocean.  Most don’t know that if you let a bluefin tuna reach full maturity, they can weigh over 1000 pounds and exceed 10 feet in length.  The actual percentage of the global population that has ever seen a living bluefin tuna up close is too small to calculate.

As such, the country of Monaco, with its population of just over 30,000, is little more than a village on the international stage, but has nevertheless set a tremendous precedent here.  Under the guidance of its monarch, Monaco stepped up and took a stand against a barbaric and unconscionable practice that is occurring just a scant few miles from its glitterati-strewn shores.  A nation that is only rarely awarded delineation on a schoolbook map had taken a position at odds with those historically espoused by its comparatively gargantuan neighbors, its most important trade partners, and nearly every other country in the world.

A month later, the world was able to see Monaco as the leader it truly is.

Dyanmic duo

Brothers in bluefin

On July 16th, 2009, le President lui-meme, M. Nicholas Sarkozy, announced that France, too, would be seeking to list Mediterranean bluefin under CITES.  This was a tremendous blow to the bluefin industry; while Monaco is neither an EU member nor a powerful enough state to pose a threat at the Convention meetings, France is both.  To compound the impact, later in the same day – a day which could be called “Thunnus Thursday” – a similar proclamation rang out in the streets of London.  Huw Irranca-Davies, Minister of Fisheries for the United Kingdom, declared that the UK would join France and Monaco in support of this noble goal.

While it is too early to predict the full ramifications of these events, it is extremely likely that the next CITES Conference – currently scheduled to be held in Qatar in March 2010 – will be quite a pyrotechnic show.  Countries like Japan and Spain have invested tremendous amounts of money in the Mediterranean bluefin fishery, and are predicted to vociferously oppose the listing.

So what can we do as individuals to support the actions of Monaco, France, and the UK?  How can we make our voices heard above the din of the political machine that is propelling the bluefin towards utter extinction?

  • Get him on board

    Get him on board

    Step One: Urge the USA to Join Monaco, France, and the UK. The world looked on as France and the UK rallied to Monaco’s call and formally announced their support to list the Mediterranean bluefin tuna as an endangered species.  Now we as American consumers need to show our support by urging the US government to join France, the UK and Monaco in moving to protect the bluefin.

Action:  Sign this on-line petition to support the USA joining France, UK and Monaco.

  • Step Two: Make smart choices when you eat fish. Not all tuna species are endangered.  Consumers can still buy tuna, both canned and fresh, and not contribute to the demise of our oceans.  Look for tuna that is taken from healthy and well-managed populations, and that is caught in sustainable and environmentally benign methods.   The same applies to sushi.  You can still eat delicious sushi and make smart choices.

Action:  Check blogs like Sustainable Sushi for ideas on making smart sushi choices at the sushi bar.  Visit Seafood Watch to learn more about what seafood options are sustainable, and Greenpeace for a rundown of which seafood retailers are responsible.

  • Step Three: Practice catch & release. If you enjoy sportfishing for tuna, especially bluefin tuna,
    I'll be back

    "I'll be back"

    consider practicing catch and release.  One can have all the thrills of offshore sportfishing and still release these trophy fish to live another day.  In fact, anglers and charter boats can join a catch and release program that gives these environmentally aware fishermen recognition and incentive for releasing bluefin tuna back into the ocean.

Action:  Practice catch and release if you fish recreationally.

  • Step Four: Have a voice – join the conservation community.  There are thousands of other people who care about the bluefin tuna.  If you want to meet others who care and have a voice or ask a question simply look online.  There are social networks, research sites and eating guides that are easily found.  Additionally, one of the most powerful things one can do is to simply tell your friends about this watershed issue.  If you are on Twitter, tweet about your concern.  If you are on Facebook, tell your friends how they can help.  If you blog, blog about bluefin.  You will find many people that are eager to learn and supportive of this most important cause.

Action:  Get involved, sign up and voice your concern.

  • Step Five: Support critical research. Learning about how these amazing tuna behave and breed is critical if we are to enact successful management policies.  Support for bluefin research is needed now more than ever.

Action: Check out the Tag A Giant Foundation, where you can learn about the work that’s been done by some of the world’s foremost marine scientists.  The members of this crew have dedicated their lives to bluefin research and are borderline fanatical in their devotion to the animal.  A good group.

Join me

Follow the leader

If we are to save these gentle giants, the time is now.  Monaco, France and the UK are giving the bluefin a chance, and it is up to the rest of the world to continue the momentum.  We have the power to save the mighty bluefin, but only if our voices unite to demand it.

As for Prince Albert, none of this would have happened without his insight, his courage, and the small but undeniable voice of his Lilliputian homeland.  Sometimes it really does take a village to change the world (thanks, Hillary.)

This article was co-authored by John LoGioco and Casson Trenor.

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Respect for the sushi experience - Part 1: Eye-to-Eye

Nice to meat you

Nice to meat you

One of the little joys of the sushi dining experience is the rapport that one builds with the chef.  Unique among major North American cuisines, sushi offers a customer the opportunity to dine in a face-to-face setting with those behind the sushi bar.  In addition to watching the masterful knife-play that is involved with the proper preparation of one’s mixed sashimi plate or order of kohada nigiri, it affords us an all-too-uncommon experience in modern America: the chance to get to know the person who is feeding us.

Closed kitchen

Closed kitchen

Consider our other restaurant dining options.  It is exceedingly rare to find oneself in a non-Japanese eating establishment wherein one has the choice to sit directly before the executive chef and interact with him (over 95% of sushi chefs in the United States are men… but that’s the subject of a different post) throughout the meal.  Try to find a French restaurant where the chef prepares your coq au vin tableside, or a California fusion joint that seats you next to the line cook so you can chat while he sets you up with your steamed halibut with Napa cabbage and mango salsa.

Only in the sushi world are we treated to this intimate experience of dining in the company of the chef.  The irony of this situation, however, is that even though sushi diners have the opportunity to connect with the architect of the dishes they enjoy, they are often more removed than ever from the real star of the show — the fish itself.

Sushi does not typically present itself to us as fish.  When it arrives at the table, it has been artfully sliced and diced, festooned with ornamental seaweeds and vegetables, and cradled by softly interwoven granules of rice.  It’s a magnificent creation: a delightful dining experience that enraptures the eyes as well as the taste buds… but at what cost?  Is there a price to pay for perfection in presentation?

Possibly.

Refractively delicious

I've got a secret

The oceans are under threat from overfishing, pollution and trash dumping, bottom trawling, and more.  One of the reasons that these practices are allowed to continue is that the realm of the aquatic is separated from our perception by our inability of human vision to pierce the waves.  What lies beneath the ocean’s surface is nothing as much as a deep and fascinating mystery. If we could bear quotidian witness to the damage wrought by our actions, would we still behave this way?

No one here but us flowers

No one here but us flowers

It is difficult for us to offer fish the respect they deserve when we are unable to perceive them as living, breathing animals that have unique characteristics and habits, that form an integral part of an ecosystem that we are only just beginning to comprehend.  In the context of sushi, these fish — many of which have never been seen by the vast majority of Americans in any form other than sliced to ribbons — are not presented as animals, but rather as an assortment of delectable morsels in a culinary tapestry woven together for our sensual pleasure.

So how do we surmount this obstacle?  Part of saving the oceans is building awareness of the impacts of our choices, so how can we enjoy sushi while maintaining a connection to the fish that gave its life for our meal?

The secret is right in front of us.

Stay tuned.

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