One whisker closer to success

Apologies for the delayed update; the week managed to get away from me.

Getting an earful

Getting an earful

The fourth meeting of the Pangasius Aquaculture Dialogue (PAD4) transpired much like its predecessors, at least in my experience.  While the stakeholder representation was diverse and thoroughly sampled many different sectors involved in the Southeast Asian catfish farming industry, the double-whammy of a grueling agenda and our reliance on consecutive translation rather than simultaneous managed to impede our work early on.  While much of what needed to be discussed was indeed brought to the floor, many of the critical subjects at hand were not explored as thoroughly as they deserved.  Aside from this, however, the meeting was actually quite productive.

It’s interesting to be involved in this process; to see the sausage-making that goes on inside the box of certification development.  The attractive thing about the PAD is that its structure, like that of the other Aquaculture Dialogues, truly does endeavor to make that box as transparent as possible.  In fact, that is the primary reason why I believe that this process may actually succeed.

Yeah, but what does it mean?

Yeah, but what does it mean?

Much of the criticism of other aquaculture certification groups, such as the Global Aquaculture Alliance (GAA) and GlobalGAP, is based on the fact that during the formative stages of these institutions, neither transparency nor full stakeholder participation was emphasized.  Many environmental groups challenge these standards on this principle.  If neither the reasons nor the process behind a given set of benchmarks are open to examination, how can one truly buy into the idea that a certification is indeed a marker of sustainability?

Over the last few PAD meetings, I’ve been privileged enough not just to participate and have my say on how I feel the standards should be set, but also to be able to interact with other stakeholders whom I may never have met otherwise.  It’s not every day that someone like me, a Greenpeace Campaigner, gets to sit down with thoughtful, articulate representatives of feed companies, major retail operations, and production facilities, and talk shop over duty-free scotch or a cold mangosteen smoothie.

The active word in this whole process is “dialogue,” after all (forgive the archaic spelling).  It’s a chance to not just have one’s say, but to listen to others as well, and hopefully to emerge from the process with not just another line item crossed off one’s agenda, but with a deeper and more multi-dimensional understanding of the issues at large.  To be perfectly honest, when I first came to the PAD two years ago, I was demanding standards and benchmarks that were based in part on simple ignorance.  I’ve learned a great deal from the other people within the PAD – from the small-scale Vietnamese farmers to the French importers, and from my supposed enemies among big business to my quotidian contemporaries within the environmental movement.

Sure was simpler with the Smog Monster

Sure was simpler with the Smog Monster

No, I don’t think everything emerging from the PAD is perfect.  There are still some nascent standards (especially regarding the feed chain, chemical use, and water pollution issues) that must be tightened up – and trust me, I’m not letting it go without a fight.  But in spite of this, I marvel at how much I haven’t had to fight for, and at how many times we’ve all really wanted the same thing.

Environmental sanctity.  Animal welfare.  Social justice.  A healthy, productive Mekong Delta, and a prosperous population dwelling within it.  There is no arch-villain opposing these ideals, scheming in his underground lair as to how to best ravage the environment and enslave the local populace.  Instead, there’s a diverse group of individuals with a surprising amount of commonality amongst their goals and ethics… and who all happen to have an inexplicable fascination with all things catfish.

Let's not get carried away here...

Let's not get carried away here...!

I’ve found myself energized by what the PAD theoretically stands for — the idea that, in order to save this planet and heal our oceans, we must work together.  We environmentalists must check our pride at the door and work hand-in-glove with those same forces that we had once dismissed, belittled, and demonized.  This kind of unity can straddle cultural and political divisions, and can forge new pacts between erstwhile foes.  It is a truly powerful force, and just maybe, it can help to forge a better world for all of us.

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Mekong delta blues

I’m in Ho Chi Minh City, Vietnam, and I’m not here for the sushi.

As difficult as it is for sushi snobs such as myself to accept, there is a whole world of fish and seafood outside of our comfortable little tatami rooms.  In fact, it’s because of trouble on a distant front – the murky waters of the catfish industry – that I’ve crossed the Pacific to participate in a series of meetings here in Southeast Asia.

Endangered species

Endangered species

The fisheries that we have traditionally relied upon for our fish sticks, surimi, and Filet-O-Fish sandwiches are showing signs of distress.  First it was Atlantic cod, which we fished to death in 1960s and 1970s.  In the years following, various stocks of haddock, plaice, and similarly uncharismatic fish began to flag, mainly in the Baltic and North Seas.  As I mentioned in a recent post, even Alaska Pollock, which had for years been heralded as an inexhaustible source of cheap, mediocre fish protein, is starting to tank.  This ominous pattern spells trouble for the oceans, but it’s also worrisome for those megacompanies that have built their empires atop a foundation of inexpensive, lightly breaded marine life.

The question has become a manner of simple logic for these large corporations.  Ocean conservation and ethics aside, companies like Bird’s Eye, Gordon’s, and McDonald’s want to be able to sell their whitefish products throughout this bright new 21st century of ours.  This becomes a rather unlikely possibility when one considers that there may be virtually no whitefish left to sell in the coming decades.

So what do these seafood buyers do?  Boundlessly pragmatic, they begin to look for a new source of comparable whitefish, one that can withstand the demand pressure from all the people out there that are shaking their fists in the name of fish sticks.

In other words, these companies need a sustainable fishery.  For this is indeed the very essence of the word’s meaning, in a literal sense – a resource that can be exploited without compromising its capacity for similar exploitation in the future.

Thus do the eyes of the world’s seafood merchandisers turn to the smoky, motorbike-infested streets of Can Tho, Vietnam.

Catfish country

Catfish country

Can Tho is the center of the Vietnamese pangasius catfish farming industry, a burgeoning enterprise if ever there was one.  Two distinct species of pangasius are farmed in any significant amount: Pangasius hypopthalamus (marketed as tra or swai) and Pangasius bocourti (sold as basa).  These South Asian river fish are much like our Mississippi-born domestic channel catfish (Ictalurus punctatus), with a similar bewhiskered countenance and the same muck-dwelling habits.  They are raised in ponds, enclosures, and cages all along the muddy banks of the creeping Mekong River, and over the past five years or so have been snapped up in exponentially increasing quantities by a European Union that is starving for whitefish.  In fact, with crashing cod and Pollock stocks contributing to a flood of unanswered demand, pangasius is quickly becoming one of the main fish fingers in the dyke.


Bad kitty

Unfortunately, the pangasius industry is fraught with all manner of problems.  Abuse of chemicals and antibiotics, unchecked resource use, massive environmental negligence and rampaging cascades of effluent are threatening the entire ecosystem of the Mekong delta.  Concerns about health issues related to pangasius products are common, and western consumers are meeting the incoming catfish with anything from light skepticism to blaring sirens and biohazard-level health alerts.

Catfish cascade

Catfish cascade

Luckily, there is a ray of hope for both the eco-loco and the health nuts.   Championed by the World Wildlife Fund (WWF), the creation of a new aquaculture certification body known as the Aquaculture Stewardship Council (ASC) is underway.  It is the hope of all concerned that this standard will separate the wheat from the chaff within the industry, as well as raise the quality bar in general.  A farm’s acquisition of the standard is theoretically linked to its production of a more desirable product on the market.  This type of commodity differentiation would then lead to higher profits for those that invested in running a cleaner and more responsible operation.

This is the fourth meeting of what is known as the Pangasius Aquaculture Dialogue (PAD), a subset of the ASC process.  I will be posting an update on the progress of this round of meetings later in the week.

I know catfish is far from the most interesting subject out there, but this industry has grown by orders of magnitude in the last decade, and we must give it the attention it deserves.  The creation of a strong and defensible certification standard for pangasius farming is absolutely critical if we are to save the ailing Mekong River from a fishy free-for-all.

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