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Sustainable sushi in the news, Summer 2009

A quick shout-out to all the journos and bloggers that have been covering the sustainable sushi issue in the past couple of months:

Massive gratitude to Allison and Son of Sushi Day for a trio of pieces covering the Mashiko launch in August (an overview of the event, an interview with Chef Hajime Sato, and an interview with me.)  Thank you so much for your incredibly supportive and generous sentiments.

Patrick Robinson of the West Seattle Herald did a nice write-up of Eat Local Now!, a extremely well-attended Seattle event that included Chef Hajime of Mashiko and other local entrepreneurs.

Hajime was also recently featured on the Food Network’s Extreme Cuisine with Jeff Corwin, where he lovingly prepared a local Puget Sound delicacy — sea cucumber — for a squeamish host.  I don’t yet have a link to a video clip, but will put one up as soon as I am able.

There’s little out there that excites me as much as the Japanese media’s growing interest in the sustainable sushi movement, and Dani Rippingale of the Tokyo Weekender has kick-started it with her excellent piece on the modern sushi industry and our dwindling resources.

Check out Peter Smith’s excellent article for the GOOD Blog highlighting ten people, projects, and ideas that are making a difference in the world of food — sustainable sushi is number one!  Thanks Peter!

A heartfelt thank-you goes out to Bryan Walsh for including the founders of Tataki Sushi and Sake Bar (Kin Lui, Raymond Ho, and myself) in Time Magazine‘s Heroes of the Environment 2009.  We are humbled and flattered beyond words.

The Chic Ecologist had a nice shout-out to sustainable sushi, especially to the work being done by the Monterey Bay Aquarium and their Seafood Watch program.

Chris Mikesell of the University of Hawaii has jumped into the sustainable sushi world head-first in his thorough investigation of sushi and tuna awareness in Hawaii.  Great work.

Immediately after learning of the Time Magazine award, I was interviewed mid-gush by Jacqueline Church of the Leather District Gourmet, who was her usual wonderful self.  Thanks Jackie for believing in us from the very beginning.

On the same note, one my my personal heroes, Eddie Kohan of Obamafoodorama threw us kudos as well in a congratulatory follow-up piece on her consistently poignant muck-raking website.

Fist-bumps to the newly bluefin-free Jane Black of the Washington Post for her insightful and provocative piece on sustainable sushi for Hemispheres, United Airlines’ in-flight magazine.  Interviewees include Bamboo Sushi’s Brandon Hill and the lobster sex god Trevor Corson.  I got a couple of words in as well.  Best part is: I’m going to be flying on United in about a week, and I finally have a reason to be excited about getting on a plane.

The good people at the UTNE Reader picked up John Birdsall’s article on sustainable sushi (originally for Edible San Francisco) — they even gave it a byline on the cover of their 25 anniversary issue!  UTNE’s Julie Hanus wrote an excellent supporting piece as well, with some great accolades for both Tataki and the Monterey Bay Aquarium.  Thanks!

Did I miss anyone?  Do you know of a journalist or blogger that’s interested in this topic?  Maybe a chef who’s pushing sustainable seafood on his or her menu?   A sushi bar or grocery store that’s considering making the switch?  Please let me know!

It’s wonderful to see all the ground that the sustainable sushi movement is gaining in the conventional media, the blogosphere, and in popular culture.  Hopefully this will lead to more entrepreneurs, chefs, and business owners taking the plunge.

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