
Under a Tahitian cloud
This article continues from a previous post.
After enduring a few unfortunate customs snags and transit delays, I finally joined the crew of the Esperanza in Papeete, the commercial center of Tahiti and the capital of French Polynesia, on Saturday, November 7th.
Tahiti is not like the other parts of the Pacific that I’ve visited. First of all, it’s wealthy. Its political connections to France (French Polynesia is still dependent territory under French rule) and the resulting subsidies have brought a tremendous amount of money to the island. As such, being a tourist in Tahiti is not cheap. I was dropping between eight and ten dollars for a beer.
Still, Papeete is a nice place: the harbor and streets are festooned with ivory tiare flowers, and an incomprehensibly verdant mountain tears its way skyward a stone’s throw from the center of town, providing a heart-melting south Pacific backdrop.

Capt. Habib and President Timaru - reunited
The President of French Polynesia, the Honorable Oscar Timaru, stopped by to say hello and to voice his support for Greenpeace and for the campaign. President Timaru and Captain Madeline Habib, the skipper of the Esperanza, actually spent some time working together on a nuclear campaign in Moruroa in 1995.
After President Timaru left, the Esperanza steamed out of Papeete harbor. The next few days were spent heading north around the western edge of the Tuamotu Archipelago and then northeast towards the Marquesas Islands.
We’ve now been at sea for one week, and life on board is casual and relaxed. The crew is experienced and capable, and the captain runs this ship with a steady hand and a positive attitude.

A FAD from yesteryear
On Friday, November 13, we encountered our first FAD. It was floating in the open sea southwest of the Marquesas, and appeared to be derelict – there was no radio transmitter attached to it, nor were there any markings to suggest ownership or origin. The FAD itself was basically a makeshift bamboo raft fixed to a nylon rope, which vanished into the depths (it was presumably attached a weight of some kind). A thick crust of gooseneck barnacles encased the entire FAD; it had clearly been in the water for some time.
The camera team was deployed to investigate and catalog the FAD and the ecosystem that had developed around it. We counted at least eight different species of fish schooling around it, and that was only what were were able to positively identify. Seiners are only after one of those species — skipjack tuna. The other seven would all end up dead, tossed over the side as bycatch.

Wrong place, right time
The FAD had done its job — it had become a sort of floating reef, attracting numerous forage fish as well as several different types of predatory animals. A few oceanic white-tip sharks haunted the area, skirting the edges in search of an easy meal. If this FAD were found and fished by a purse seiner, those sharks and everything else around the raft would be caught in the net and killed.
As we continue traveling north towards the Equator, we’ll move into a latitudinal band known as the Doldrums, an area between 5° N and 5°S known for having weak currents and lackluster wind. This is a preferred target area for skipjack seiners, as they are able to drop FADs with little worry of the devices being carried away by a restless ocean.
More updates as we move onward.
This article continues in a subsequent post.
Tags: bamboo, equator, esperanza, FAD, france, marquesas, oscar, papeete, president, raft, seine, seiner, shark, skipjack, tahiti, timaru, tradewinds, tuamotu

It's a long hard road
As sustainable sushi begins to gain a foothold in the United States, it makes sense to do a quick recap of how far we’ve come.
When you look at the headlines, it is easy to feel disheartened. Traditionalists and high-end restaurants are seeing Industry staples like bluefin tuna under threat of extinction. On the other end of the spectrum, unsustainable aquaculture and overfishing are compounded as sushi continues to backslide into the realm of quick-fix fast food.
For example, take the ubiquitous Genki Sushi, which wraps its tentacles around the globe like Kraken attacking a Norse longship. The robotic sushi giant has long dominated Japan and Hawaii, but new installations have recently popped up in Singapore, Malaysia, Hong Kong, and Thailand. The company has even managed to establish a presence on contiguous American soil, with restaurants opening their doors in New York and, most recently, Seattle. Genki is not aimed at delivering a white-tablecloth sushi experience, but rather a quick in-and-out power lunch revolving around a gimmicky network of robots and converyor belts.

Greed on the high seas
This kind of mass-produced sushi tends to draw from mechanized fishing, as it demands large amounts of cheap fish that can be sold in massive quantities for acceptable prices. Factory trawling operations take advantage of economies of scale by ripping staggering amounts of fish and shellfish biomass out of our oceans in single swoops. This keeps their operation costs down and allows them to undercut other fishermen in the marketplace. Fast food sushi relies on these marine rapists – otherwise, how are they going to sell two pieces of nigiri for $2.25 and make a profit?
(I should mention that a Genki has recently announced a plan to begin incorporating seasonal and loval seafood and vegetables into their restaurant menus. This is theoretically fabulous news, but I’m going to hold off on the fireworks until I have more information. More on this in the next few weeks – hopefully Genki will respond to my interview request.)

It's a start
Parenthetical caveats aside, the point of this somber introduction is not to reiterate this depressing state of affairs, but rather to highlight those few pioneers who have lit beacons in the darkness. Indeed, there’s no time like the present for an examination of the resounding successes that the sustainable sushi movement has enjoyed in the face of this creeping malaise.
This serial piece will examine the current status of the three known sustainable sushi restaurants that are currently operating in North America: Bamboo Sushi, Mashiko, and Tataki Sushi and Sake Bar. I will certainly include other restaurants if appropriate.
Perhaps the best thing I can do to foster the growth of this list is to expound a bit on the triumphs and setbacks of these restaurants. Each of them has adopted a different business model and interpreted sustainability in a different way, and thus they have engendered their own opportunities and challenges.
It is my hope that these articles will encourage other sushi chefs and entrepreneurs to entertain the idea of moving towards sustainability themselves. Many thanks to Sushihound for providing me with the idea for this piece.
Tags: bamboo, chef, fast food, genki, genki sushi, mashiko, restaurant, robot, strip mall, sustainability, Tataki Sushi and Sake Bar, trawler, vanguard