Posted by Casson on May 4, 2010 in
News and Announcements,
whaling
It’s a bad time to be an ocean-dweller.

Nets of doom
First, we have the overfishing crisis, which continues virtually unabated. Every day, we yank hundreds of thousands of pounds of life out of the sea, often in strikingly inefficient and destructive ways – bottom trawls rake the floor of the ocean, pulverizing corals and flattening any animals that lack the locomotive capacity to evade them, while pelagic longlines indiscriminately slaughter curious seabirds, turtles, and sharks as collateral damage in our unrelenting quest for seafood.
To make matters worse, President Obama, who was elected in part by an engaged and hopeful environmentalist demographic, has completely turned his back on the oceans and their largest denizens – whales. His 2008 promise to strengthen the international moratorium on commercial whaling has been completely subsumed by an insidious new agenda that seeks to dismantle the moratorium, legalize whaling in the Southern Ocean (including Japan’s ongoing hunt for endangered fin, sei, and humpback whales), and create an unspoken tolerance among the world’s governments for this intolerable activity.

Nice work, slick
And above it all, offshore drilling has finally revealed itself as exactly what we have always feared it would be – an inevitable environmental cataclysm. The ruptured Deepwater Horizon pipeline continues to release untold amounts of toxic crude oil into the Gulf of Mexico, strangling birds, fish, and any other life forms unfortunate enough to be caught within its suffocating expanse… which is currently the size of the State of Delaware, not to mention up to 45 feet deep in some areas.
Our oceans and their denizens are besieged on all sides. Given these seemingly insurmountable odds, it is difficult to maintain any sense of optimism when one considers the state of our world’s waters. Still, all is not lost. All three of the aforementioned menaces have sparked resistance, and with the right kind of passion and leadership, we just may find a way out of this mess after all.

Misleading labels: an endangered species
Although overfishing remains a tremendous problem, Greenpeace’s recent Carting Away the Oceans report highlights some significant progress: quite a few major retailers have taken strong steps towards the development of sustainable seafood operations. Companies like Target, Wegmans, Whole Foods, and Safeway are making positive sourcing decisions that reduce environmental degradation and enable their customers to shop with a more confidence. Even Trader Joe’s, which earned both ire and infamy last year for its indifference to sustainability in seafood, has turned a corner. A recent announcement on the company’s website indicates that Trader Joe’s has discontinued orange roughy and is currently developing a sustainable seafood policy as well as more informative and transparent labeling. Beyond this, the company has called out the need for marine reserves in fishery management and has promised to use its purchasing dollars to support visionary leadership in industry (such as closed-containment salmon). The work has only just begun, but it is comforting to know that this company, which was once an incorrigible laggard in these areas, may now be in the process of becoming a true leader.
Our government’s efforts to legalize whaling and reward Japan, Iceland, and Norway for their continual disregard of international law and the will of the vast majority of the Earth’s population seem to have hit a snag as well. Monica Medina, the lead US delegate to the International Whaling Commission and the champion of the legalization effort, seems to be backpedaling a bit in the face of enormous public resistance. Opposition to this despicable initiative is so vocal, in fact, that a petition urging Congress to reconsider has received over 100,000 signatures – and the number is growing every day.

Apply lessons learned... please
It’s not easy to find something positive to say about the horrific oil disaster in the Gulf, but maybe – just maybe – we can find a way to coax a silver lining out of this mess. One can surmise that if it is this difficult to repair oil drilling mishaps in an area as accessible and temperate as the Gulf of Mexico, it would be infinitely more challenging in the Arctic. And there will be mistakes in the Arctic. There will be spills, fires, and other accidents – they are inevitable to some degree, as we have so painfully learned. So perhaps our government will read the writing on the wall and reinstate a total moratorium on offshore drilling, including the new leases in the Arctic. While this won’t quell Deepwater’s hemorrhaging, save Louisiana’s shrimp industry, or clean the crude off of any brown pelicans, it would certainly be a massive positive step towards precluding even more – and even worse – nightmares like this from occurring in the future. Even California’s Governor Schwarzenegger has heeded the harsh lessons of Deepwater Horizon and rescinded his support for a bill that would prompt new oil exploration off the coast of California. Now, I never thought I’d want Obama to take a page from the Governator’s book, but in this case, it seems like Schwarzenegger has the right idea.

Thank you
So yes, things look grim for our oceans, no doubt about it – but there is hope. There is always hope. Countless people are struggling against the crises facing our oceans, doing their utmost to heal this planet that we are ravaging so blindly. And it is those people, and their efforts, and the possibility of a better future for us and for our children that keeps hope alive. It is undoubtedly a bad week to be a fish, or a whale, or a turtle, or a Louisiana shrimper – but next week just might be a little better.
Tags: arctic, bottom trawl, bycatch, california, carting away the oceans, catastrophe, deepwater, drill, drilling, environment, fin, governator, gulf, horizon, humpback, longline, louisiana, medina, mexico, monica, moratorium, obama, oil spill, overfishing, oyster, safeway, schwarzenegger, seals, sei, shrimp, shrimper, slick, target, trader joe's, turtle, wegmans, whale, whales, whaling, whole foods

The seafood show at the end of the world
It’s been a while. Sorry for the silence.
There were any number of reasons for my delay in writing this. March was a busy month for sure: the resurgence of competing priorities, such as working towards the successful end of Greenpeace’s Trader Joe’s campaign, certainly did their part in keeping me away from this blog. The Boston Seafood Show and related pandemonium was no help either. But to be honest, the main reason that I haven’t written is much simpler than that.
I’ve been sad.

Last meal?
The Northern bluefin tuna was doomed to commercial extinction last month at the Convention on the International Trade of Endangered Species (CITES) meeting in Doha, Qatar. In spite of all the work done by millions of caring people around the globe, the Japanese delegation managed to defeat our best efforts and corral enough votes to deny the bluefin even the most meager of protections. Truly, the ocean’s most majestic fish has been sentenced to death for the twin crimes of being profitable and delicious.
I have spent the last few weeks seething over the unconscionable actions of the Japanese delegation. CITES wasn’t even about coming together and discussing the real issues – frankly, it never got that far. Riding in on a horse of flame and bluster (earlier that week, the Japanese government had stated that “even if the bluefin were awarded CITES protection, the Japanese would ignore it,”) a fifty-strong group of delegates from Tokyo stormed the meeting, bullying and coercing smaller nations into supporting their myopic, arrogant agenda. And the cherry on top of this bloody sundae? The Japanese delegation hosted a dinner during CITES to discuss this issue, at which they had the audacity to serve – you guessed it – bluefin tuna.
Am I the only one appalled by this unbridled hubris?

Ummm... a little help?
To worsen matters even more, a measure aimed at restricting the trade of corals was defeated, and of the eight species of shark that were tabled for potential protection, not a single one was given any succor whatsoever. Oh, and I almost forgot – the polar bear was left out in the cold as well.
The 2010 CITES meeting was nothing short of a travesty. The few countries that were finally able to get things together and support an environmental agenda fell apart in the face of a well-organized, well-funded Japanese delegation that treated these matters as nothing short of issues of national security. In one fell swoop, the CITES parties have sacrificed ten key species – northern bluefin tuna, oceanic whitetip sharks, scalloped hammerhead sharks, great hammerhead sharks, smooth hammerhead sharks, porbeagle sharks, spiny dogfish, sandbar sharks, dusky sharks, and our noble polar bears – for the benefit of short-sighted economic gain.
Citizens of Earth – our leaders have failed us. Miserably. So what do we do?

No port in a storm
Although it may not seem like it from the title of this post, I’m still not ready to take the bluefin’s death certificate to the local notary public. We do have a slight glimmer of hope here in the USA.
The western population of the Northern bluefin tuna spawns in a small area in the Gulf of Mexico, much of which is located within US waters. Even if we can’t yet regulate international commerce, we can still do our part to protect these bedeviled creatures while they are visiting our coastline.
Targeted bluefin fishing in the aforementioned spawning grounds has been forbidden (under ICCAT, believe it or not) since the 1980s. Still, that doesn’t stop fishermen from targeting other species – mainly swordfish and yellowfin tuna – in those areas, and bluefin bycatch is a serious problem. Hundreds of spawning animals are killed every year by longliners that are operating in these areas.

Not in our waters
It is within our power to rectify this situation. If the US government bans the use of longline fishing gear within the spawning grounds, it will drastically reduce the overall bluefin bycatch rate in the Gulf and allow more fish the opportunity to reproduce. This is one way that we can bolster the population while we continue to push for the international management that the bluefin so sorely needs.
Please support the PEW environment group’s campaign to give the bluefin tuna at least a modicum of protection by banning longlines in the Gulf of Mexico bluefin spawning grounds.
Tags: bluefin, CITES, coral, doha, endangered, extinct, failure, hammerhead, japan, maguro, PEW, qatar, shark, spawning, swordfish, toro, tuna

Stars, stripes, and scales
In an age and state where the word “patriotism” has been misinterpreted, manipulated, maligned, and mangled beyond recognition, it is often difficult to discern not only what it means to be patriotic, but what it means to be an American. In my experience, it is only on a rare day that it becomes unnecessary to differentiate between vying definitions – nationalistic pride, support of entrenched policies, endorsement of governmental shift, facebook-friendship of standing politicians, etc. – before I can state without equivocation that I am proud to be an American.
Today is one of those days.
Early this morning, Tom Strickland, the assistant secretary for fish, wildlife and parks at the US Department of the Interior, finally stood up against those who would doom the beleaguered Northern bluefin tuna to death by sushi knife. Citing the management failures of the International Commission for the Conservation of Atlantic Tunas (ICCAT) and underscoring the unquestionable peril in which this noble fish finds itself, Strickland announced that the Obama administration will indeed be supporting Monaco’s proposal to list the Northern bluefin tuna under CITES Appendix 1.

A bloody shame
This is a game-changer. The world’s largest economy has finally weighed in on one of the most pressing issues facing the ocean conservation movement – the simple fact that commercially exploited fish have thus far been utterly ignored by the institutionalized international processes designed to offer respite to endangered species. The Northern bluefin tuna, decimated by the rapacity of the global sushi industry and of bluefin traders like the Mitsubishi corporation, has hitherto been largely ignored by the world’s protectionary bodies in favor of ICCAT, a malfunctioning, incoherent (mis)management system that has brought the bluefin to the brink of the abyss… but perhaps this is finally at an end.
The United States government’s role in this ecological chess match is unique. Even though US economy does not have a significant share of the world’s bluefin production, it does constitute a sizable share of overall consumption. Certainly it is not on a scale to match Japan (the world’s foremost consumer of bluefin, devouring approximately 80% of all bluefin tuna yanked from our ailing oceans) but the US sushi industry has exploded in recent years, bringing with it a skyrocketing demand for bluefin tuna. Many of the world’s most well-known sushi icons are based in the United States, and there is no shortage of American consumers willing to shell out fat stacks of greenbacks for the ephemeral bliss of a two-bite communion with Our Lady of O-toro. As such, the US is more than just a global economic engine in this scenario. The conviction of the Obama administration to stand behind Monaco’s proposal is a food policy statement – an admission that as we as a global community grow, we need to begin to make difficult choices, and that desire and wealth can no longer stand alone as the market mechanisms that drive our luxury food supply. We must begin to temper them with an awareness of the impacts our choices have on our environment.

Not on his watch
Certainly this is not the end of the struggle. Whether or not the bluefin will receive the support and protection it requires will be decided by a conference of all CITES parties in Doha, Qatar, later this month – and it will likely be a bloody affair. Japan vehemently opposes the proposal and is expected to break out every weapon in its considerable arsenal in defense of its hard-line position. China, too, has announced its opposition to the listing. Support for the proposal within the European Union is tenuous at best and could still sour. Many other countries, such as Australia (which has a bluefin industry of its own, albeit a different stock and species), New Zealand, and Brazil remain on the fence. There is still a great deal of work to do.
So while the champagne moment is yet to come, I would suggest making some room in the fridge to chill a bottle or two. The support of the Obama administration was an absolute necessity if the bluefin is to survive the CITES gauntlet, and with it secured, there may just be some hope for the world’s most expensive fish – and, symbolically, for the oceans themselves – after all.
Tags: australia, bluefin, china, CITES, europe, ICCAT, japan, mitsubishi, monaco, nationalism, nobu, obama, patriot, strickland
Posted by Casson on Feb 25, 2010 in
News and Announcements,
whaling

All tangled up
There is no doubt that Japanese illegal whaling is a problem. How and why it is a problem varies depending on your perspective, but the simple fact that something is rotten in the Southern Ocean is beyond debate. Whales are having their brains blown apart because of political pigheadedness, anti-whaling activists are causing tremendous economic harm to the whaling fleet, the government in Tokyo is losing face, Japanese taxpayers are wasting their hard-earned money, and sailors and whalers alike are being put in mortal danger by the high-pressure water hoses, butyric acid (which, incidentally, is not strong enough to “burn” anything), long-range acoustic weapons, and other offensive contraptions regularly used in these whale wars (wait — can I say that? Did I violate something?)
Anyhow, it is in everyone’s interest that action is taken to remedy this situation and restore some semblance of order to those frigid, choppy seas. In fact, Kevin Rudd – Prime Minister of Australia, the country in whose waters (as much as Antarctic waters belong to anyone) most of the mayhem occurs – has recently served the Japanese with an ultimatum: cease all whaling in the Southern Ocean by November of 2010, or face a lawsuit at the International Court of Justice. New Zealand, too, has vowed to support Australia’s challenge.

Whale, schmale... I want a new Lexus
The International Whaling Commission (IWC), a multilateral organization tasked with “managing” whale stocks, has proven to be relatively ineffectual. This is largely due to a voting structure that is quite conducive to electoral fraud. Rich countries are able to bribe tiny nations that have no interest in whaling one way or the other, and since population has no bearing in the IWC – Brazil, for example, has the same weight as Barbados – large, wealthy nations with a vested interest in the outcome of the vote can easily sway things their way with some well-placed deposits.
Since the IWC can’t manage to do its job, it has created a “support group” tasked with finding a way to tame this bugbear. Unfortunately, this support group’s plan – known as the Maquieira Plan after Christian Maquieira, the Chairman of the IWC and the mastermind behind this proposal – is just about the worst possible way to deal with this issue.
How do we solve the problems created by the Japanese scientific whaling program? Maquieira’s answer is simple: we legalize whaling.
I’ll say that again. Japan is illegally killing whales, so we solve that problem by… making it legal to kill whales.

Open season
Basically, the Plan proposes that the scientific whaling proviso – by which Japan lamely justifies its whaling enterprise – be stripped from the management regulations set by the IWC, but in exchange, the global moratorium on commercial whaling will be lifted, and those countries that currently hunt whales (Japan, Norway, and Iceland – the three problem-child states that have brazenly defied the rest of the universe for the last twenty-eight years and have continued to kill whales regardless of international law and public opinion) will be awarded kill quotas for at least the next ten years.
The quotas themselves have not yet been set, but they will include minke, humpback, and endangered fin whales — just like the ones that are currently being hunted. So basically, Chairman Maquieira’s eponymous plan is palm-meets-forehead moronic because it does absolutely nothing. It is also palm-meets-forehead brilliant, however, as it makes the reprehensible actions of the Japanese fleet legal, and thus no further “illegal activity” will be taking place in the Southern Ocean. Problem solved!

Telling it like it isn't
Maquieria’s Plan is not about saving whales. It’s about helping governments save face, and giving the policymakers in Tokyo a way out of this mess at the expense of the planet. Sure, there’s still blood in the water… and we’ll still have warehouses full of unwanted whale meat… and Japanese tax dollars will continue to fund an anachronistic, backwards industry… but hey, at least the politicians get to retain their pride, right?
Thankfully, no one has been fooled by this laughable piece of idiocy. Canberra roundly rejected the Plan and reiterated Rudd’s ultimatum. Moreover, environmental groups like Greenpeace have pulled no punches in calling it out as the absolute waste of paper that it is.
Whaling in the Southern Ocean is illegal for a reason — it is an unsustainable and environmentally devastating enterprise. Solving the problem of illegal whaling by legalizing it is like trying to reduce the rate of gun-related homicide by stabbing everyone to death.
We will end illegal whaling. We will do it, though, by saving whales – not by saving politicians.
Tags: australia, brazil, canberra, christian, fin, humpback, iceland, illegal, international whaling commission, iwc, japan, kevin rudd, LRAD, maquieira, minke, new zealand, nisshin maru, Norway, sea shepherd, southern ocean, tokyo, whale, whaling

Are we still talking about this?
I’ve spent a good deal of sweat and ink venting about the ignominious state of the bluefin tuna. Overfishing and piracy has led to crashing populations across the globe. Abysmal mismanagement by the relevant regional fishery management organizations (RFMOs) such as the International Commission for the Conservation of Atlantic Tunas (ICCAT) has allowed stocks to dwindle to tiny fractions of what they once were. If current trends continue, we will be bidding a final farewell to the noble bluefin in the very near future.
Still, it takes long hours spent in darkness to appreciate the light of dawn. Thanks to an unforeseen twist of fate — including an ironic change of heart by France’s President Sarkozy, who, a few months ago, would have seen the fish hunted to oblivion — I’m thrilled to finally be able to report a positive turn of events chez bluefin.

Circle of power.. kind of
On February 10, the European Parliament confirmed its support for stricter protection of the Northern bluefin tuna. In a plenary session, the parliamentary members signaled their support for a ban on the trade of the critically endangered fish, as well as for financial compensation for those European fishermen affected by the decision.
Now, the important thing to remember here is that the European Parliament does not in fact have the power to make this kind of decision. According to the mind-numbing morass of legislation that makes up the Gordian bureaucracy of the European Union, this resolution by the Parliament is in fact a recommendation to the Council of the European Union, a separate legislative body representing the same countries that will vote to either reject the proposal or to formalize the EU’s support of the ban.
And it doesn’t end there.

Doha: the bluefin's last stand?
Europe can’t do this by itself. The plan is to award the Northern bluefin this protection under the Convention on the International Trade of Endangered Species (CITES), an international body tasked with restricting the trade of key species in order to protect endangered populations. The next CITES meeting will take place in mid-March in Doha, Qatar, and is expected to be well attended.
Protections under CITES are awarded via a majority vote of participating nations. The EU votes as a bloc at CITES, but there are many other countries as well that also all receive a vote. One of these countries is Japan.

Frozen assets
Japan is expected to vehemently oppose any proposal that would restrict its ability to source the exorbitantly valuable Northern bluefin tuna from the withered stocks of the North Atlantic and Mediterranean. No doubt Tokyo’s resolute determination is far more galvanized than the shaky compromise arising amidst grumbles and groans in Brussels. In fact, even if this clumsy amalgamation of European agendas — including those of Greece, Spain, and Malta, which are very unhappy with the idea of protecting the bluefin tuna — avoids strangling itself with red tape long enough for the EU to vote to protect this imperiled animal, we will still have our work cut out for us. Japan is an influential power at CITES, and will likely pull out all the stops in order to ward off what would be both an powerful symbolic precedent (the first time a commercially important pelagic fish has been awarded CITES protection) and a significant blow to the global bluefin industry (an enterprise controlled largely by the Japanese zaibatsu Mitsubishi.)
Thus do we look to Obama.

What are you waiting for?
If we are to protect this fish, the United States must step up and stand with Europe. Washington has been deafeningly silent on this issue — before the last ICCAT meeting in Recife, Brazil, Jane Lubchenco stated that the US would turn to more drastic measures, such as CITES, should ICCAT fail again. ICCAT failed again. The US did nothing.
Now is the time to change that. The European Union’s support for this trade ban is tenuous at best and could fall apart at any moment due to short-sited interests within Mediterranean member countries. Still, the EU’s parliamentary vote was unexpectedly positive and offers us an unprecedented chance to strike a powerful blow for the sake of a future buoyed by healthy, productive oceans.
It’s not every day that we can stand up, raise our voices, and save an endangered species. Today we can. President Obama — this is our chance. Do the right thing.
Tags: ban, bluefin, brussels, CITES, doha, endangered, eu, europe, european union, france, greece, ICCAT, jane lubchenco, japan, malta, mediterranean, northern bluefin, obama, parliament, qatar, recife, rfmo, sarkozy, spain, tokyo, washington

The rainy saison
Last week, the world’s fish geek community converged on a frigid, misty Paris to form the 2010 Seafood Summit, an annual event organized by the Seafood Choices Alliance and designed to facilitate discussion about the current state of the seafood industry and the future of our planet’s fish. Over 600 representatives of industry, academia, the environmental movement, government agencies, and intergovernmental bodies came together to exchange ideas, intelligence, and insults while firmly ensconced in a Parisian conference hotel.
A wide swath of topics was covered by a diverse medley of panels and presentations over the three days of the summit. Fisheries were analyzed, certification schemes were compared and contrasted, and environmentalists sparred with industry hardliners. Through it all, gossip ricocheted down the corridors of the conference center, partnerships were forged in the fires of crisis, and luminaries rained wisdom down on a parched audience.
Fortunately for seekers like myself, the conference was blessed by the attendance of the most illustrious group of aquatic icons since the cast reunion of Finding Nemo.

Pauly pulls no punches, people
Dr. Daniel Pauly, preeminent fisheries scientist at the University of British Columbia, opened the event with a keynote speech that magnificently wove candor, charisma, and the statistical equivalent of howitzer fire together to illustrate the grave state of our oceans. He pulled no punches. Notable quotes from the address include: “Ladies and gentlemen, there is no such thing as a sustainable trawler,” “[Carnivorous] aquaculture is robbing Pedro to pay Paul,” and my personal favorite, “You are all too fat! You don’t need to eat so much protein!”
The peaceful yin to Pauly’s blood-and-thunder yang came at the end of the summit in a gentle, supportive, and passionate closing speech by Julie Packard, the executive director of the Monterey Bay Aquarium and a chairman of the ocean-worshipping Packard Foundation. Packard’s words helped to sooth nerves rubbed raw by the energy and fervor that had electrified the Summit. Eco-freaks, ocean plunderers, and everyone in between sat in silence during the address, thankful for the clarity and the solace in Packard’s words.

Clover combats culinary catastrophe
Charles Clover, author of The End of the Line and one of the planet’s most valiant defenders of the bluefin tuna, brought his mission to the Summit as he engaged in any number of discussions with key figures from the industry, academia, and the environmental movement. His unique ability to meld the twin facets of his personality — “dashing eco-warrior” and “stodgy old tory” — into a surprisingly charming duality worked wonders as he promoted his newest venture, the environmentally-oriented restaurant review website fish2fork.
There were a number of themes that influenced the general direction of discussion. Target’s decision to eliminate farmed salmon was a major focus of discussion, as was the progress being made in France towards the inclusion of Northern bluefin tuna under CITES Appendix 1. The was a great deal of interest in the emergence of new and lesser-known fisheries, such as salmon runs in the Russian Far East, and there were some powerful discussions comparing and contrasting various sustainable seafood “approval” schemes and certification systems — this proliferation of rankings, stickers, and seals is clearly one of the most important issues facing the industry today.
While some of the same old baggage was trucked in yet again — I found myself in yet another hard-headed shouting match with a salmon farmer, for example — there was actually a great deal of progress visible at this year’s summit. People were actually discussing real issues. An entire day was devoted to tuna, and while some of the weaker industry-WWF collaborations (such as the Marine Stewardship Council and the International Seafood Sustainability Foundation) did receive an inordinate share of unjustified back-slapping, there was some positive, reality-oriented talk as well. No one stood up to defend ICCAT during the discussion on bluefin stock management, for example. One can only hope that those days are over.

A light in the darkness
As we move forward into 2010, I am optimistic and full of hope. There was a genuine, palpable desire for change rippling through the attending body at the Summit. Our patience for the plausible (and implausible) denial of the changes our planet and our oceans are undergoing seems to be at its end. I sincerely believe that if we work together and challenge old, broken paradigms without fear, we will be able to capitalize on this desire for change, and rebuild the seafood industry into something that works.
Tags: 2010, alliance, aquaculture, bluefin, choices, CITES, clover, conference, fish2fork, greenpeace, ICCAT, issf, monterey, msc, nemo, packard, panel, paris, pauly, seafood, summit, target, UBC, WWF

Target achieved
The conventional salmon farming industry has never had it so tough.
In an unprecedented policy shift, the Target Corporation – one of the largest retailers in the United States and a direct competitor with Walmart – has just today announced the elimination of all farmed salmon products from its stores. Fresh, frozen, shelf-stable, and smoked items will from here on out exclusively be made with wild Alaskan salmon — no exceptions. Even its sushi department, which is notoriously the most stubborn part of this industry when it comes to change (thus the existence of this website), is in the process of phasing out the last bits of its farmed salmon.
While this act is truly staggering in its magnitude and its implications for the seafood retail industry, of equal importance are the reasons behind Target’s decision. The company does not mince words when it comes to why they have made this transition — Target’s communications department clearly states that the company is not interested in supporting an industry that has done such harm to our marine ecosystems. Their press release spells it out quite simply: “Target is taking this important step to ensure that its salmon offerings are sourced in a sustainable way that helps to preserve abundance, species health and doesn’t harm local habitats… Many salmon farms impact the environment in numerous ways – pollution, chemicals, parasites and non-native farmed fish that escape from salmon farms all affect the natural habitat and the native salmon in the surrounding areas.”
Preach on!

Wild salmon for the people
This move will undoubtedly shake the salmon farming industry to its very core. Target, after all, is not exactly a high-end gourmet market – rather, it’s a price leader that specializes in providing quality products for low prices. How, then, does a market that worships price-driven competition manage to eschew an item that embodies the very concept of bargain seafood?
With help from Greenpeace and the Monterey Bay Aquarium, Target has opened the door to a new era of seafood – one that dares to question tired old paradigms that cannot withstand this kind of innovation. Retailers which have parroted the weary excuse of farmed salmon filling an otherwise unattainable price point will now be exposed as complacent rather than pragmatic. If a low-cost hypermarket like Target, which needs to sell salmon for $6.99 a pound, can manage to transition entirely to wild, sustainable product, how can the Whole Foods clones of the world defend their reliance on environmentally dubious farmed products that sell for over twice the price?

Off to the races
To make matters even more difficult for the industry, a new threat has arisen in the form of legitimate and economically viable closed-containment salmon. Earlier this month, the Monterey Bay Aquarium’s Seafood Watch program took another swipe at the open-net nightmares that festoon the Canadian and Chilean coasts by giving the “Best Choice” green light to a new closed-containment salmon farm in Washington State. This operation, lovingly termed “Sweet Spring” by its proprietor Per Heggelund, raises coho (silver) salmon in a sealed recirculating system located many miles inland, far from the fragile habitats of the Pacific Northwest’s wild salmon populations. The feed component of this operation is still not perfect as it does exceed an even fish-in-to-fish-out ratio, but compared to the parasite-riddled, antibiotic-laden concentration camps that provide much of the world’s farmed salmon, Heggelund’s facility is a beacon of progress.

The horror... the horror
Conventional farmed salmon is caught between a rock and a hard place, and it is not a moment too soon. Salmon farms have been the source of countless problems over the past decade – diseases in Chilean farms rip through penned animals like hot knives through butter; parasite swarms in Canadian farms threaten the very survival of co-habiting wild salmon runs, not to mention the essence of Pacific Northwest cultural integrity.
Salmon are the backbone of who we are here on the west coast. It is the wild salmon runs that bring nutrients from the sea to the land, that fertilize the river banks and feed the yawning bears. If we allow this, our greatest legacy, to perish at the hands of a small group of cash-blinded eco-criminals, it is doubtful that we will ever find another source of such selfless bounty.
We need courage, innovation, and foresight if we are to create a wise and responsible seafood industry that can steward our oceans in the coming decades, and it’s companies like Target and entrepreneurs like Per Heggelund that are leading the charge. Remember this day — this was the day that we took our salmon back.
Tags: Alaska, coho, farm, sake, salmon, seafood watch, sweet spring, target, wild

Quite possibly, nature's perfect fish
I love sardines. They’re not only beautiful fish, with their gleaming scales, streamlined bodies, and astounding synchronized swimming skills, but they seem to be engineered to be dependable, nutritious food. These little animals grow quickly, die young, breed in tremendous numbers, and contain lots of protein, omega-3s, vitamin D, and other beneficial nutrients.
Unfortunately, sardines have a scandalous reputation. Most Americans view them as cheap, lowbrow fare that is best consumed down by the train tracks, generally accompanied by fortified wines, tall tales, harmonica music, and lots of scratching.
As such, it can be surprising to learn that the sardine has a long-standing seat in the sushi pantheon. While we generally encounter sardines only after they have been quartered, drenched in oil or mustard sauce, and encapsulated in tin, the true potential of this diminutive fish far outstrips such an ignominious fate.

Who'd have thunk it?
Sardines and similar fish have been used in sushi for over a century, and some of the most “traditional” edomae sushi dishes involve these tiny animals. That being said, only in the last five or so years have US sushi restaurants began to rediscover this minute delicacy. Matters are complicated by the fact that tremendous amounts of our domestic sardines are purchased by foreign fish farms, which whisk the away to be ground up into fish meal for bluefin tuna and other penned carnivores before our local chefs even have a chance to purchase them.
Luckily, things are changing. A loose affiliation of chefs, restaurateurs, and other stakeholders calling themselves “the Sardinistas” continues to pressure the seafood industry for access to these delicious little treasures – and it looks like the barriers may be breaking down.

No, really, that sardine was this big!
The sardine revolution got a major boost this week when none other than the fabulous Oprah Winfrey declared them one of her top 25 superfoods. Winfrey’s website discusses the merits of sardine consumption and urges consumers to rediscover this forgotten treasure.
When heavy hitters like Winfrey weigh in on seafood issues, they can be serious game-changers. Sometimes it can be severely damaging (Paul Prudhome probably did more to wreck the heavily over-exploited Gulf of Mexico redfish stocks than any other single factor), but in this case, it’s very much a positive influence. Increasing consumer interest in sardines will shift out seafood demand to away from our traditional prey species, such as tuna, down the trophic scale to a level that is better able to withstand fishing pressure. Additionally, it will send market signals to the sardine industry, which may start to think twice before selling their entire catch to bluefin farms for a few handfuls of copper coins.

The first thing we do, let's eat all the fishies
So, a few questions for my readership: What do you think about this? What are your impressions of the lowly sardine? Would you be willing to wipe the slate clean and give this little fish the opportunity to prove itself to you?
We have strong, sustainable sardine fisheries right here in North America, but sardine fishermen sell off the lion’s share of the catch as feed for aquaculture operations. If we the consumers begin to pay more than the tuna ranchers for sardines (and even with this overbidding, we’re still talking about incredibly inexpensive seafood here), it will become more economical for our seafood markets to start stocking them. We will start to see domestic sardines glistening on the ice in our fishmonger’s wetcase — whole, fresh, and glorious, just as nature intended. ¡Viva la sardinista!
Tags: bluefin, hobo, iwashi, oprah, prudhome, ranch, sardine, sardinista, sushi, tin, trophic, vitamin d, winfrey

What problem?
It is a frightening concept to mess with success. The old adage, “if it ain’t broke, don’t fix it,” is alive and well in our modern economy, and the seafood industry is no exception. Many seafood purveyors, when confronted with pressure to change their ways, can be resistant – especially if they see success and growth in their businesses. Why change, if the status quo seems just fine?
The fact is, however, that all is not well. There are a plethora of rocks and growlers lurking in the murky waters of the seafood industry: overfishing, habitat destruction, IUU fleets, and more. Still, it’s not common that a business owner is able to see all of these obstacles clearly… especially if ones perspective is obscured by the constant back-and-forth of a ringing cash drawer.
Chef Hajime Sato, however, is different.

A tiny revolution
Mashiko restaurant has been operating in Seattle for fifteen years, and it is by no means an unsuccessful operation. Chef Sato has a line out the door nearly every night, and unless you arrive just as the restaurant opens, it’s almost certain that you’ll be waiting for a table. By all standards and appearances, this is a prospering business. And frankly, Chef Sato had all this to lose when, in August of 2009, he took his entire business model and turned it upside-down.
Mashiko is the first sushi restaurant in the world that has transitioned from a conventional operation to a sustainable one. With only minimal help from myself and the other players in the movement, Sato turned his restaurant into a sustainable operation. He bid good riddance to his bluefin, hamachi, eel, monkfish, and other unsustainable items. These days, he directs his efforts towards innovation, education, and the identification of local and sustainable options.

New moves
Moreover, Chef Sato is the first traditionally-trained Japanese sushi chef to embrace the sustainable sushi movement. In his words, however, he is simply returning to the basic principles that gave rise to sushi over a hundred years ago: utilization of local and seasonal products, reverence for life, and interpretation of the bounty of the oceans in a respectful and reverent manner.
In the last few months, Mashiko has achieved a much greater degree of exposure than ever before. Interviews with Chef Sato have run on any number of popular food blogs; he received a glowing review of his operation from the Seattle Times and has appeared on the Food Network’s Extreme Cuisine with Jeff Corwin, where he discussed innovation in sushi, local seafood sourcing, and the amazing bounty of Puget Sound.
Through his bravery in challenging the conventional model, his determination to hold ethics and ocean conservation over the maximization of profit, and his contribution to the nascent sustainable sushi movement as well as the overall awareness of the consumer public in the Pacific Northwest, Chef Hajime Sato has brought a new spark to the sustainable sushi movement.
Good to have you on board, buddy.
Tags: ankimo, bluefin, corwin, eel, extreme cuisine, hamachi, IUU, mashiko, monkfish, overfishing, pacific northwest, sato, seattle, success, unagi, west seattle

Days gone by
It’s been quite a year.
As the last few heartbeats of the year 2009 fade away, it is natural to take stock of how far we have come. It’s important to recognize our victories, as well as to isolate and examine our shortcomings. After all, there’s certainly no need to make the same mistakes again in 2010.
I’m also happy to say that it was Sustainable Sushi‘s first birthday at some point in the last few weeks. Over this past year, this website has afforded me with the opportunity not only to explore many fascinating issues, but to discuss them with people commenting from all across the globe. It has been a wonderful experience, and I thank you all so very much for helping to make it happen.
So, 2009: a tumultuous year by any standard. The oceans have had a tough time of it, but in other ways, we’ve achieved more than we could have possibly hoped for.
There have been times over the past twelve months when things have seemed bleak. It is beyond debate that the oceans took some major blows this year, and some of the ominous clouds on the horizon have grown even darker:
At the same time, we’ve seen some incredible successes this year. All across the planet, people stood up for the oceans, bringing their passion for a better planet with them as they cooked, shopped, wrote, worked and marched:
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Unwanted attention
The End of the Line, a documentary on overfishing and the state of the world’s oceans, was released. This led to increased pressure on Nobu restaurant to discontinue the sale of endangered Northern bluefin. This momentum manifest in celebrity petitions, dozens of articles in trade and mainstream press, and a Greenpeace campaign.
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It's finally over
The Cove, a shocking documentary about the Taiji dolphin slaughter, was released worldwide. Broome, Australia, discontinued its sister-city relationship with Taiji over the fiasco. Taiji has temporarily halted its dolphin drive, but other communities in Japan continue to hunt dolphins. The Cove has even been nominated for an Academy Award for “Best Documentary.”
- 2009 marked the first year in a world beyond the grindadrap: the annual Faeroese pilot whale drive that had caused much consternation among environmentalists. In response to warnings by their chief medical advisors, the Faeroese practice of slaughtering pilot whales and distributing the meat throughout the community was halted permanently in November of 2008.
The majority of these positive changes are part of a greater pattern: an accelerating increase in our overall awareness of the problems faced by our oceans. Movies, magazine articles, and activist campaigns have brought the health of our fisheries to the headlines and to the tips of our tongues. The amount of conversations we are having at coffee shops, in grocery stores, and around backyard barbecues about seafood sustainability and environmentally responsible fish consumption has never been higher – and rising faster than ever before.

Stand and fight
Yes, it’s true that the bluefin tuna is in dire straits. It is true that eel poaching continues unabated, that bottom trawlers still prowl the seas, and that we are on pace to empty the oceans of all seafood in less than forty years. Still, as menacing as these threats are, they are not the most important issues at hand.
The single most powerful and meaningful thing that happened to our oceans this year is that we truly began to wake up to the truth of what we are doing to our planet. We are more aware. We are more alert. And we are much more energized and focused.
Hundreds of new ocean activists are standing up every day to make a difference. Maybe they write a check, or they buy a different kind of fish, or they have a conversation with a chef or grocer. Maybe they simply have coffee with a good friend and spread the word. It doesn’t matter – it all helps. Every day we come closer to achieving critical mass, a fully realized awareness that will mobilize our true potential to save our oceans.

A brave new world
So let’s make 2010 the year that we redouble our efforts. It is time to capitalize on our momentum and push even harder, accomplish even more for the sake of planet and our future. There is still a tremendous amount of work to do, but make no mistake: we are stronger than the forces that would hold us back. And on those particularly gloomy days, when bad news comes crashing down and the future looks insurmountably bleak, just remember: you are not alone. We’re all in this together – you, me, and the millions of other people that are out there fighting every single day, working to make this world a better place for all of us.
Take heart — we are winning.
Tags: 2009, 2010, birthday, bluefin, borg, bottom trawl, copenhagen, cove, eel, greenpeace, grindadrap, ICCAT, japan, jellyfish, mashiko, monaco, new year, sarkozy, skipjack, sustainable sushi, tahiti, target, time, WCPFC, wegmans, whole foods, WWF